10 Fintech Content Ideas and How to Create Your Own
Coming up with content ideas can be difficult, especially when you feel like you’ve “done it all.” However, creating compelling content as a fintech company means constantly generating good fintech content ideas that resonate with your audience.
In this blog post, I’m going to show you the exact ways to generate awesome content ideas so your content marketing team can focus on creating content that hits. From long-form content to social media content to expert interviews and beyond, follow these ideas and watch your fintech content marketing efforts take off.
Good Content Marketing Comes From Good Content Ideas
Before we dive into the details of how to come up with awesome content ideas, it’s important to ask ourselves, “Why is this important?” Whether you’ve been in content marketing for a day or years, you’ll know that creating ideas is arguably the most difficult part of the content creation process.
Remember that as long as you create content that your audience cares about and deliver it straight to where they hang out online, you can’t go wrong. It’s tempting to focus only on topic ideas that revolve around your keyword research (SEO managers reading this now hate me). While SEO is incredibly important, sometimes you need to leverage your expertise in the industry and your audience to develop topics to write about and ignore the analytics.
Your audience wants good content delivered regularly, so coming up with fintech content ideas regularly is mandatory. Thankfully, it’s not rocket science, and anyone serious about taking their content marketing to the next level will benefit from the following strategies.
10 Fintech Content Ideas for All Types of Fintech Companies
Fintech companies that want to stay relevant and increase customer acquisition must produce content regularly. To do that, they need to develop content ideas to execute an effective content strategy. The following tips are for all the fintech founders, content marketing managers, fintech writers, industry analysts, and whoever wants to create high-quality content.
1. Educational Content That Engages Your Target Audience
A simple method to producing quality fintech content is to focus on educating your audience. An educated audience consists of potential customers that understand your business. The best way about this is to create a blog and create engaging, informative blog articles that can teach people about your business and how it solves their pain points.
Becoming the source of truth in your nook of the fintech industry is incredibly important. Documenting frequently asked questions (FAQs) and terminology within a glossary can also have a big impact on educating prospective customers. And if you can create explainer videos alongside this written content, even better.
2. Keep Your Audience Updated With News and Industry Updates
Covering the latest trendy topics in your space as well as the latest developments, is another form of content that’s extremely valuable. The speed at which financial technology is developing is so fast now that it’s extremely difficult to keep up with it.
Again, be the source of truth in your corner of the fintech space. Provide insights into potential regulatory changes and how that’ll affect your fintech company’s compliance. Talk about new technologies and how your business is planning on leveraging them. Offer your audience the ability to gain insights that are difficult to get elsewhere. Be the pulse so you can build trust and have your customers saying, “They’re on it.”
3. Become an Authority With Thought Leadership and Expert Opinions
An extension of keeping your customers updated with the latest developments in your space is becoming a thought leader. Monitoring and tracking new technology is one thing, but creating new, thought-provoking insights is entirely another thing.
A great way to engage in thought leadership is to interview leaders in the industry. Not everyone has heard of your business (yet), but they’ve probably heard of the current leaders. Speak with them and leverage their network so it becomes your network.
You also can drive engagement online by discussing insights and key takeaways from fintech conferences and events. This is some of the freshest, most interesting content that people often don’t hear enough about, so delivering it to your audience can differentiate your business from others who ignore it.
4. Showcase Inspiring Case Studies and Success Stories
People want to be inspired, especially small businesses, start-up companies, and your wider audience in general. Highlighting real success from real-life examples that your business helped produce is something that’ll make prospective customers understand that you care.
One of the most missed opportunities I see companies have is not putting case studies and testimonials on their website. Whether that’s in the form of a blog post, whitepaper, email sequence, or anything else, customers want to see how you’ve helped people like them so they can give you their business. It’s as simple as that.
5. Empower Your Target Audience With How-to Guides and Tutorials
Fintech brands that create actionable content that adds direct value to their audience are going to build immense customer loyalty. Increasingly competitive is the direction content marketing is heading, so offering “free” value to your audience is imperative. How-to guides, tutorials, and pillar blog posts (3000+ words) come to mind.
A great way to empower your audience is by mixing content and tech. What I mean is creating a landing page or step-by-step guide on solving a particular problem, like saving for retirement, while also offering interactive calculators. If you’re a fintech business that can develop interactive calculators and allow your target audience to use them for free, you’ve got a hit.
6. Share Infographics and Visual Content
Content marketing is more than written content on a blog or website (even though that’s my bread and butter); it’s also visual. Creating articles with infographics and other visual content, like videos and animations, is going to help your fintech brand speak more clearly to your ideal consumers.
We live in a world full of data, so why not leverage it? Use the data your company’s collected to illustrate a complicated topic more easily. Consider creating a blog post on your website with interactive charts that they can follow and use directly. Interactive articles like these are extremely popular and can drive more traffic to your site over time.
7. Offer Valuable Comparisons and Reviews
Buyers are always on the hunt for the best products, and one of the most common uses of a search engine is to find those products. Producing a must-read roundup of the best products in your space, even if it showcases your competitors, is a great way to rank on search and build trust with your existing and potential customers.
Instilling and building trust over time is the best way to improve your marketing efforts. Personally, when I read a blog post that goes through the pros and cons of a particular product or service in a way that genuinely informs me, I’m instantly more likely to use the product on that website. Your product might not be the best, but at least I can trust you. Both start-ups and giant corporations can learn from this.
8. Provide Unique Expert Advice and Q&A Sessions
People want to hear from you, and that includes “in person.” In today’s age of remote work and digital nomadism, offering a human touch is incredibly valuable. Hosting live online events such as webinars and Q&A sessions that allow some form of interaction can bolster your brand recognition and build trust.
A fintech business that fields questions from its customers and interviews well-known industry pundits based on those questions will attract new members to its business. Whether you conduct expert interviews on your podcast episodes or stream them through social media, this is a fantastic way to boost your content marketing and see your company become a leader in your space.
9. Build Trust With Personal Finance and Money Management Tips
Helping your customers save money with personal finance or money management tips is a great way to build trust. It’s an immediate value-add to someone’s life if you can do this, and it can be delivered through a ton of media, including social media, articles, podcasts, and other long-form content.
Depending on your fintech niche, you’ll need to find a way to give value to your customers through money saved. That can include:
Wealth management advice
Either way, adding value directly to your customers is always a smart decision when directing the marketing efforts of your company.
10. Have Fun With Interactive Content and Gamification
We touched on this before when discussing calculators before, but it’s worth repeating; interactive content is a massive leverage point if you can actually do it. Embedding tools and other interactive features in your articles, on your website, and really anywhere is going to keep people on your website and increase customer acquisition.
Check out an example of an analytics tool/calculator I built and sold called plebalytics. Having a section on your website with easy-to-use tools and calculators is a great value-add to your customers.
Here are some simple, but effective, ways to increase engagement using interactive content:
Building these into your website would create an immediate asset for your company, but you can always leverage features on social media that can achieve similar results. Boosting your brand with interactive content is a no-brainer and should be used more often, especially for financial technology companies that build software for a living.
The first step to creating content is coming up with awesome content ideas. Traditional financial services companies and fintech companies can leverage these tips, but fintech firms definitely have a leg up. The reason is they’re generally closer to the tech and, more recently, in the space, so they’re more ingrained in the modern media and lingo.
As someone who creates a ton of content, on social media and my website, I can tell you it’s a lot of work. However, knowing that it’s possible to create endless streams of informative, engaging content by using simple techniques to produce ideas makes it a lot easier. And your company can do the same.